You Make Me Feel Mighty Real – Architecture That Loves Too Much

FAT is interested in making work that explores the experiences, contradictions and possibilities of the modern world. Charting a course that engages creatively with the choppy waters of commerce – finding tactics and solutions that are simultaneously conceptually interesting, culturally relevant, and aesthetically engaging. Most importantly they work in the culture bunker, rather than the ivory tower. The issues the work of FAT addresses include:
Representation: In an age of communication, FAT pursues an architecture that is representational and inclusive rather than abstract and exclusive and deals with visual sources outside of what is currently considered legitimate in architecture.
Process: The re-use of existing icons to create often subversive meanings as opposed to extravagant and esoteric formalism, allow for the inventive use of conventional building technologies in the means of construction as opposed to the expensive and nostalgic technological sophistries in the kind of extravagant abstract formalism which passes for innovative architecture.
Taste: High-architecture regards space as its medium. It attempts to make meaning through the manipulation of space. Taste is the mechanism by which architecture engages with its audience and its market. Taste communicates and locates the social, political and financial meanings of architecture.

Sam Jacob
is a director of FAT, he is also architecture editor of Contemporary, and editor at large for Archis. He also writes for Icon and Modern Painters as well as contributing to various academic journals and books. He has taught at postgraduate level at a variety of universities. As part of FAT, he has lectured acrosss the UK, Europe and the US. He lives in the suburbs, shops at Sainsburys, orders Dominos Peperoni Passion Pizzas, and collects souvenir buildings.

Weitere Informationen:

• FAT